iChild, parenting website content
I was the launch editor for a new parenting website called iChild.
This website was produced by marketing agency Zero 5 as an extention to their direct marketing activities with nurseries.
iChild retails is aimed at parents of children aged between 0 - 5 years. My role was to provide content that is relevant and accessible to parents of this age group. The parenting website market already has several market leaders and I worked alongisde key stakeholders to produce a new angle - to focus entirely on children’s development by providing activities parents could carry out with their children at home.
I was responble for all content and images which was uploaded using a content management system. I also wrote news and features as well as commissioning other leading parenting experts to contribute to the site.
View the site www.ichild.co.uk