Champneys Health Resorts - customer magazine
I was the launch editor of a customer magazine for Champneys Health Resorts, the world’s largest spa resort chain.
I worked in partnership with key stakeholders including the Champneys owners, key personnel to create content to reflect the corporate aims. I produced the oversaw all written content, commissioning writers, photographers, designs, pronters and art directors. I oversaw all photographic shoots and edited all copy.
The magazine was 100 pages, glossy and was distributed throughout all Champneys resorts. It included interviews with celebrities visitors, expert advice from health, beauty and fitness professional plus real-life health stories.
Customer magazines and newsletters are an effectove way to build loyalty and enhance the perception of your brand as a leader in its field.